Posiel, Process Post

Storytelling

This week we had a visit from Echo Storytelling Agency, a company that builds the story of a brand. Several brands that they have worked with are Lululemon, Purdy’s, Joey Restaurants and London Drugs. What they essentially do is build a brand story which is: a cohesive narrative that encompasses facts and feelings that are… Read More Storytelling

Posiel, Process Post

More Branding

Unfortunately being sick this week, I missed the privilege of hearing Matt Shea speak. However I’ve picked up a couple things that my classmates have gladly shared and also on MattShea’s personal channel. I’ve learned that I myself can be a brand. Matt Shea himself took his passion of gaming and turned in into a… Read More More Branding

Posiel, Process Post

Building an Audience

It’s a common fact that it’s difficult to build an audience or a following. Even on Instagram, trying to get followers is difficult if there isn’t consistency in posting or your content is not appealing to viewers. The difficulty of trying to appeal to viewers is always a struggle for me, always second guessing my… Read More Building an Audience

Posiel, Process Post

What is this?

The struggle of making this blog was real. Having given a task to build a business is difficult, but deciding what the business will be is even more difficult. Because I had no services or physical items to sell, it really boiled down to me being a business and how I would build myself as… Read More What is this?