This week we had a visit from Echo Storytelling Agency, a company that builds the story of a brand. Several brands that they have worked with are Lululemon, Purdy’s, Joey Restaurants and London Drugs. What they essentially do is build a brand story which is: a cohesive narrative that encompasses facts and feelings that are… Read More Storytelling
This week we took a look at the importance of social media analytics and its trends. Our group looked at Twitter analytics for the Publishing program at SFU and made notes of trends regarding traffic and tweets. interactions (@ mentions) with individuals gathered more traffic pictures included with the tweet had a bit more traffic… Read More My Audience and Analytics
Unfortunately being sick this week, I missed the privilege of hearing Matt Shea speak. However I’ve picked up a couple things that my classmates have gladly shared and also on MattShea’s personal channel. I’ve learned that I myself can be a brand. Matt Shea himself took his passion of gaming and turned in into a… Read More More Branding
Branding is extremely important.The initial thoughts about the company is what the company brands itself to be. For example, Apple has built their branding around the status of “cool” and of course, their logo. Visuals of the brand is a part of branding. The logo I have currently for my website is a logo that… Read More Importance of branding
It’s a common fact that it’s difficult to build an audience or a following. Even on Instagram, trying to get followers is difficult if there isn’t consistency in posting or your content is not appealing to viewers. The difficulty of trying to appeal to viewers is always a struggle for me, always second guessing my… Read More Building an Audience
The struggle of making this blog was real. Having given a task to build a business is difficult, but deciding what the business will be is even more difficult. Because I had no services or physical items to sell, it really boiled down to me being a business and how I would build myself as… Read More What is this?