Branding is extremely important.The initial thoughts about the company is what the company brands itself to be. For example, Apple has built their branding around the status of “cool” and of course, their logo.
Visuals of the brand is a part of branding. The logo I have currently for my website is a logo that I made for another class, and another website. The design inspiration I had for my other website was extremely different, which means that I need to redesign my logo.
In class, we had the experience of designing a logo for Pub 201, and I’ve realized it’s a long and hard process to go through. It takes time and patience to create the perfect logo.